
It’s no surprise that Rare DM (Erin Hoagg) titled her new, entirely self-produced and recorded album Attention. The whole thing demands your attention, and your pulse.
Opening track “Compliment” hits all the right beats and gets your pulse elevated for what’s to come. You’ll need the energy for all the dancing, and Rare DM’s often breathy vocal delivery is as seductive as the beat. “The Ring” throbs in your head and your hips, and, yes, it’s about the Japanese horror film Ringu and the wicked ghost in it who slays people via VHS tape. Rare DM loves blends of music and visuals, technology and humanity, sex and science fiction. It’s a perfect fit.
“Honey” has a drifting, floating, tactile sound that sounds like a cool darkwave track you haven’t heard in years. The question on Rare DM’s mind at the beginning of “Mean Girled” is “We’re not even fuckin’, but am I worried about you?” She’s trying to figure out a weird relationship dynamic and if it’s worth taking to another level or if she should just walk away.
“Butterfly Historian” is drenched in muted bass and sultry sweat. “325” might be the best love song about a vehicle since Queen‘s “I’m in Love with My Car.” Speaking of vehicles, the next track is “LA Traffic,” in which Rare DM laments (over drum and bass beats) over being stuck in it while friends wait for her at the club. “Lil DM” has her wishing for at least a night free of phone calls and e-mails.
“Skater Hits Me Harder” has Rare DM looking back on an adolescent crush through the lenses of adulthood and time. “Significant Other” is an instrumental banger. “Do you like me better, now that I’m like you?” Hoagg asks on the near-industrial “Feel Nothing.” She’s come to realize that she doesn’t need what her lover is selling. The album ends with the lush “Landed,” showcasing Hoagg’s misty voice and sunlight-through-the-fog synths (most of which, by the way, are vintage gear she’s collected from all over NYC).
Pay attention to this album. You’ll notice something different every time.
Keep your mind open.
[I’ll take it as a compliment if you subscribe.]
[Thanks to Andi at Terrorbird Media.]
















